Task: Submit a final logo package including 4 versions, a mini brand guide, and a mockup presentation slide. Submission Format: ZIP folder with logo files + PDF presentation Evaluation Criteria:

Task: Choose your best sketch and digitize it using a vector tool. Apply at least 2 color variations and one black & white version. Submission Format: AI, SVG or PNG

Task: Create a moodboard with at least 10 visual references and sketch 10 logo concepts for your fictional brand. Submission Format: Digital moodboard (JPG/PDF) and scanned or digital sketches Evaluation

Task: Choose a fictional business (e.g., vegan café, indie game studio) and define 3 values it should reflect in a logo. Submission Format: Written document Evaluation Criteria: Clarity of brand

Task: Research and list 3 examples of each logo type with a brief note on why they work. Submission Format: PDF or Slide Deck Evaluation Criteria: Clarity, relevance, and visual

Develop a storyboard that uses storytelling to enhance user engagement para a brand.

Prepare a report analyzing a brand’s strategy e UX impact com metric suggestions.

Map out the customer journey para a brand integrating key UX touchpoints.

Choose a brand e evaluate its user experience across touchpoints.

Create a brand purpose, mission, e value statement para a hypothetical or real brand.